Author Archives: Herman Coetzee

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10 Reasons why YOU need Online Marketing

  The Question: Can anybody that is serious about their business afford not to follow the online marketing approach? The simple answer: NO!…
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Google Adwords Keyword Planner Updates: Now includes Mobile, Contextual and Trend Data

Almost like a ninja Google updated their Google Adwords Keyword Planner very quietly recently. But fear not, they added 9 new features to…
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Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…
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Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your…
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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
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ITALIC or BOLD TEXT on Google Plus – Cheat Sheet

ITALIC or BOLD TEXT on Google Plus – Cheat Sheet Since I always forget how to use italic or bold text I write it down here for us to remember…
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